Client: Wellington City Council
Designers Institute of New Zealand Best Design Awards 2018 Silver medal winner: Environmental Graphics
We were asked to provoke a more diverse array of submissions on the Council’s Long-term Plan and increase engagement with younger generations. Working with the wider project team we initiated a co-design process and identified that the voice of the Wellingtonian resident was missing from the collateral that had already been produced. Using the city as a canvas, we projected grand-scale quotes from everyday Wellingtonians onto landmark buildings. The projections ran a few evenings every week for a month during events with a lot of foot traffic. The project a triumph: there were more than 2000 public submissions on Our 10-Year Plan — more than double the number for the Long-term Plan 2015–25.