Client: Wellington City Council
Designers Institute of New Zealand Best Design Awards 2016 Bronze medal winner: Design Communication
Designers Institute of New Zealand Best Design Awards 2016 Bronze medal winner: Design Craft
Summer City is Wellington City Council’s programme of events that runs from throughout summer every year. Our challenge was to promote its many different elements in a unified way, while also communicating what each event was about. We worked with the very talented Estonian illustrator, Eiko Ojala to create a distinctive 3D paper-cutout illustration style, which enticed viewers to “peek inside” each event.
The playful yet sophisticated campaign breathed fresh life into the Summer City brand, successfully presenting it as a coherent series of world-class Wellington events.
Over the following three years we reworked the typography and image scale to create fresh, but easily recognisable variations. Thus maintaining and enhancing the strong brand recognition we had built.