Clients: Wellington City Council, Lower Hutt City Council, Upper Hutt City Council, Kapiti Coast District Council, Greater Wellington Regional Council
Brief: Design a visual identity and two part campaign to encourage Wellington’s public to both stand for and participate in the 2016 local elections. We asked citizens to declare their love for their city and used very local-specific references on the communication material. The campaign was a success and helped contribute to a 10% increase in voting, especially within the youth.
The idea was also picked up by other near-by municipalities. And we designed localised versions for Lower Hutt City Council, Upper Hutt City Council, Kapiti Coast District Council, and the Greater Wellington Regional Council.